SEO stands for Search Engine Optimization and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries. The goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords to your target demographic, driving qualified traffic to your site. SEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on search engines like Google and Microsoft Bing. Whether your site promotes products, offers services, or shares expert knowledge on a specific topic, SEO can help drive traffic and increase online visibility.